Welcome to UP Public Relations
UP is a strategic media relations agency for the luxury lifestyle sector.
We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.
Who We Are
Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience in Lifestyle, Beauty and Grooming arenas. Leading the Design and Interiors arm of the business is partner Jess Burnett who brings a wealth of experience in traditional public relations as well as digital.
Who We Are
UP is a strategic media relations agency for the luxury lifestyle sector. We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.
Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience, working in close collaboration with international luxury Lifestyle, Beauty and Grooming press, and a host of leading global brands. Leading the Design and Interiors arm of the business is PR Jess Burnett who brings a wealth of experience in traditional public relations as well as digital.
What We Do
UP creates and delivers bespoke, fully-integrated media campaigns for luxury brands. From tailored, detail-oriented launch events to targeted product and feature placement; from VIP and influencer engagement to bespoke online and social media work we help nurture and build our brands.
How We Do It
With our specialist knowledge and our established network of international editors and influencers, we are fully equipped to deliver a brand's story into the right hands. Our bespoke, hands-on approach, our attention to detail and our proven track record combine to help us deliver the right results for the brands we represent.
What Makes Us Different
We offer the hands-on, specialist approach of an in-house team with the resources and cross-over appeal of a fully-fledged PR agency. UP operates in a low-key yet highly effective manner, and this has helped build our reputation among some of the world's leading beauty, luxury and lifestyle press.
Our expert team led by Jason Waterworth and Jess Burnett combines many years' worth of PR experience in the fields of luxury lifestyle, beauty and grooming, interiors and fragrance. We understand these specialist areas, and we know who to call and which titles work for our brand's' needs. This is what sets our service apart and achieves meaningful results for our clients.
We work closely with brands to develop a clear and effective media relations strategy that will communicate a brand's story in a concise and engaging way.
We create bespoke campaigns designed to communicate a brand's story in a clear, concise, media-friendly way. We've worked closely with numerous luxury brands from launch, using a combination of methods to help them attain the global positioning from which they benefit today.
We work with UK and international press to achieve effective coverage across leading and specialist print titles.
We place our clients' unique products in a broad range of beauty, grooming, interiors and luxury lifestyle press with an international, local and specialist profile. We do this for both print and online media.
We know what will interest interiors, lifestyle, beauty and grooming writers and we know how to pitch feature ideas that are newsworthy and relevant. That's why the features we achieve bring our clients the kind of exposure and storytelling that helps build their profile in a significant way.
We initiate strategy for brands across digital platforms including online titles, blogs and influencers. We also work with brands on wider social media strategy, working closely with our network of creative contacts within the industry.
Aman - Aman Skincare
Anya Hindmarch - Home fragrance
ARTE - Ingenious artisanal wall-coverings
Baker Lifestyle - Diffusion range by GP & J Baker, offering fresh, modern fabrics
Cire Trudon - Candles and home fragrance / Retail stores
Culti Milano - Diffusers and home fragrance
Curionoir - Fragrance and home fragrance
David Collins Studio - Leading architects and designers for luxury interior design
Fameed Khalique - Exquisite and unique surface materials
Fornasetti Profumi - Scented decorated objects
Gallinée - Probiotic Skincare
GP & J Baker - Founded in 1884 offering iconic archival and contemporary fabrics, wallpapers and trimmings
Heeley Parfums - Perfumes
Keyneston Mill Botanical Estate - The creative and experimental home of Parterre
Kravet - Luxurious, stylish and innovative fabrics, wallpapers and trimmings
Lumira - Home fragrance
Maison Francis Kurkdjian - French perfume house - perfume, body, home and perfumer Francis Kurkdjian
MiN New York - Fine fragrance
Mizensir - Fine fragrance
Officine Universelle Buly - Nature-based beauty; skincare, bodycare, fragrance and accessories / Retail stores
Ostens - Coming autumn 2018
Parterre - Fine fragrance
Samuel & Sons Passementerie - Trimmings tassels, borders, braids, gimp & fringes
Threads - Contemporary wallpaper and fabrics with a relaxed yet sophisticated feel
Tom Daxon - British fine fragrance, bath & body, home fragrance
Trudon - Fine fragrance
At UP, we not only represent brands, but the creatives behind the them.
GP & J Baker
Maison Francis Kurkdjian
Dr. Marie Drago
Officine Universelle Buly
Tom Daxon Bowers
Victoire de Taillac
Officine Universelle Buly