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Welcome to UP Public Relations

UP is a strategic media relations agency for the luxury lifestyle sector.

We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.

Who We Are

Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience in Lifestyle, Beauty and Grooming arenas. Leading the Design and Interiors arm of the business is partner Jess Burnett who brings a wealth of experience in traditional public relations as well as digital.

Who We Are

UP is a strategic media relations agency for the luxury lifestyle sector. We represent a roster of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance and interiors.

The Team

Our dynamic, close-knit team is led by company founder, Jason Waterworth, a PR specialist with over 25 years’ experience, working in close collaboration with international luxury Lifestyle, Beauty and Grooming press, and a host of leading global brands. Leading the Design and Interiors arm of the business is PR Jess Burnett who brings a wealth of experience in traditional public relations as well as digital.

What We Do

UP creates and delivers bespoke, fully-integrated media campaigns for luxury brands. From tailored, detail-oriented launch events to targeted product and feature placement; from VIP and influencer engagement to bespoke online and social media work we help nurture and build our brands.

How We Do It

With our specialist knowledge and our established network of international editors and influencers, we are fully equipped to deliver a brand's story into the right hands. Our bespoke, hands-on approach, our attention to detail and our proven track record combine to help us deliver the right results for the brands we represent.

What Makes Us Different

We offer the hands-on, specialist approach of an in-house team with the resources and cross-over appeal of a fully-fledged PR agency. UP operates in a low-key yet highly effective manner, and this has helped build our reputation among some of the world's leading beauty, luxury and lifestyle press.

Media Relations

Our expert team led by Jason Waterworth and Jess Burnett combines many years' worth of PR experience in the fields of luxury lifestyle, beauty and grooming, interiors and fragrance. We understand these specialist areas, and we know who to call and which titles work for our brand's' needs. This is what sets our service apart and achieves meaningful results for our clients.

Brand Strategy

We work closely with brands to develop a clear and effective media relations strategy that will communicate a brand's story in a concise and engaging way.

Brand Building

We create bespoke campaigns designed to communicate a brand's story in a clear, concise, media-friendly way. We've worked closely with numerous luxury brands from launch, using a combination of methods to help them attain the global positioning from which they benefit today.

Print

We work with UK and international press to achieve effective coverage across leading and specialist print titles.

Product Placement

We place our clients' unique products in a broad range of beauty, grooming, interiors and luxury lifestyle press with an international, local and specialist profile. We do this for both print and online media.

Feature Placement

We know what will interest interiors, lifestyle, beauty and grooming writers and we know how to pitch feature ideas that are newsworthy and relevant. That's why the features we achieve bring our clients the kind of exposure and storytelling that helps build their profile in a significant way.

Digital

We initiate strategy for brands across digital platforms including online titles, blogs and influencers. We also work with brands on wider social media strategy, working closely with our network of creative contacts within the industry.

Our Clients
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Lifestyle Clients

Design & Interiors Clients

Aman - Aman Skincare

anatomē - Health, fitness and lifestyle

Anya Hindmarch - Home fragrance

ARTE - Ingenious artisanal wall-coverings

Baker Lifestyle - Diffusion range by GP & J Baker, offering fresh, modern fabrics

Cire Trudon - Candles and home fragrance / Retail stores

Culti Milano - Diffusers and home fragrance

Curionoir - Fragrance and home fragrance

David Collins Studio - Leading architects and designers for luxury interior design

Fameed Khalique - Exquisite and unique surface materials

Fornasetti Profumi - Scented decorated objects

Gallinée - Probiotic Skincare

GP & J Baker - Founded in 1884 offering iconic archival and contemporary fabrics, wallpapers and trimmings

Heeley Parfums - Perfumes

Keyneston Mill Botanical Estate - The creative and experimental home of Parterre

Kravet - Luxurious, stylish and innovative fabrics, wallpapers and trimmings

Lumira - Home fragrance

Maison Francis Kurkdjian - French perfume house - perfume, body, home and perfumer Francis Kurkdjian

Mariska Meijers Amsterdam - Home accessories, cushions, trays, fabric and wallpaper.

MiN New York - Fine fragrance

Mizensir - Fine fragrance

Officine Universelle Buly - Nature-based beauty; skincare, bodycare, fragrance and accessories / Retail stores

Ostens - Coming autumn 2018

Parterre - Fine fragrance

Samuel & Sons Passementerie - Trimmings tassels, borders, braids, gimp & fringes

Sandberg Wallpaper - Swedish wallpaper & textiles

Threads - Contemporary wallpaper and fabrics with a relaxed yet sophisticated feel

Tom Daxon - British fine fragrance, bath & body, home fragrance

Trudon - Fine fragrance

Wallace Cotton - Bed linen, sleepwear and home accessories

Creatives

At UP, we not only represent brands, but the creatives behind the them.

Almira Armstrong

Lumira

 Alessandro Agrati

 Culti

Ann Grafton

GP & J Baker

Barnaba Fornasetti

Fornasetti Profumi

Brendan Murdock

anatomē

Christopher Yu

Ostens

Fameed Khalique

Fameed Khalique

Francis Kurkdjian

Maison Francis Kurkdjian

Julian Pruvost

Cire Trudon

Laurent Delafon

Ostens

Mariska Meijers

Mariska Meijers Amsterdam

Dr. Marie Drago

Gallinée

Ramdane Touhami

Officine Universelle Buly

Tiffany Jeans

Curionoir

Victoire de Taillac

Officine Universelle Buly

Our Services

  • Media Relations
  • Brand Strategy
  • Brand Building
  • Print
  • Product Placement
  • Feature Placement
  • Digital
  • Creative
  • Event Management
  • Influencer Engagement
  • Press Office
  • Reporting & Analysis

Discover more

Contact us

Address

UP Public Relations
36 Chiltern Street
Marylebone
London, W1U 7QJ

Email

info@up-publicrelations.com

Phone

+44 (0) 20 7034 3450
+44 (0) 7976 732032

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